Teaching Design Management: Synergies Between Studio and Business Pedagogy

Jacobs, J. (2018). "Teaching design management: Synergies between studio and business pedagogy." The International Journal of Design Management and Professional Practice, 12(1), 1-12. doi: https://doi.org/10.18848/2325-162X/CGP/v12i01/1-12.


Design management is a multidisciplinary field that draws on design, business, economics, sociology, and psychology, among others. Design managers bring both creative design/art backgrounds as well as business expertise to their work in the marketplace and in the classroom. This article suggests integrating studio methods into traditional business and entrepreneurial methods of teaching, incorporating active, “real-world” learning methods that utilize new strategies of a flipped classroom model. What pedagogical approach is best suited for undergraduate design management courses? This article proposes a practice-based model of design management education that embraces the collaboration, critique, reflection, and elements of a flipped classroom toward a deep pedagogy of enactment.

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